Worst label for real ale ever?

“Download here: http://www.ikea.com/ms/hu_HU/campaigns/IKEA_desktop_folders.html

We prepared a useful, design-conscious and cost-effective way – true to IKEA’s values – to organize and store your stuff even in your second home, your computer. You can download the IKEA e-Folder set, which consists of a background picture with an EXPEDIT storage unit and an icon set made of IKEA’s very own organizers to put order to the chaos on your Desktop. The e-Folder set can be already downloaded from three countries’ IKEA websites (Czech Republic, Slovakia and Hungary).

Advertising Agency: Laboratory Ideas, Laboratory Digital, Budapest, Hungary
Creative Director: Sándor Haszon, Alex Szénássy
Copywriter: Judit Kun
Art Director: Diána Pusztai, Sándor Haszon
Illustrator: Péter Muka
Developer: Gergely Muka”

(Source: ibelieveinadv.com)

What do you call 20 sensory-overloaded minutes fashioned out of 60+ dancers, an original visual program created by Daft Punk’s light designers, a new pop symphony from one-half of N.A.S.A., and over 155 rooms of New York’s Standard Hotel? You could start with “Spectacular,” but even that seems limiting. This one-time-only show for Target’s 2010 fall apparel collection is just about the coolest and most unique event Mother’s ever produced!

Watch it now:

While walking down Broadway Market I passed a fishmonger’s stall which had these two lumpsuckers for sale. I wonder if the fishmonger placed the label after getting annoyed by people asking about the fish or if it serves more as a marketing trick? It definitely worked for me as I went to have a good look at them.